Free tool
What is lead leakage costing you?
Every inquiry that gets a reply two days late, and every follow-up that never happens, has a price. Put in your own numbers and see what a year of leaks adds up to. No email required to see your results.
Calls, emails, form fills, DMs — every time someone new raises their hand.
Roughly what a new customer is worth in their first year.
Of the people who hear back promptly, how many become customers?
Your honest estimate: no reply, a reply days late, or a follow-up that never happened.
Retyping info between inboxes, spreadsheets, and apps. Chasing status. Copy-paste.
A blended rate is fine. What would you pay to get one back?
Your estimated annual leak
$25,000
per year, using your numbers
- Revenue from slipped inquiries
- ~24 inquiries a year go quiet before anyone follows up
- Manual handoff hours
- ~260 team hours a year spent shuffling information
This is an estimate built entirely from the numbers you entered, not from industry statistics. Change any input and it updates. The math is spelled out below.
How the math works
Nothing hidden, no industry benchmarks smuggled in. Two formulas, both using only what you entered:
- Slipped-inquiry revenue. Inquiries per month × 12 × the share that slip through the cracks × your close rate × what a new customer is worth. In plain terms: the customers you would have won if every inquiry got a prompt reply and a real follow-up.
- Manual handoff hours. Hours per week your team spends moving information by hand × 52 weeks × what an hour is worth to you.
The slip-through number is the one most owners have never measured. If you are not sure, start at 10 percent and adjust. Most people who go count discover the honest number is not zero.
The leak is an architecture problem.
Automating a broken process just makes the mess move faster. We map where your inquiries actually go, fix the process first, and then decide what a system should handle. That is what the Deep Dive is for.
